DeWitt Corey Parsons III | Director of Sales
DeWitt Corey Parsons III (Dewey) is recognized nationally as a serial entrepreneur who creates brands, as a business owner who discovers true value and real need, and has the ability to develop an action plan that brings them together.
Parsons began his career in Sales and Marketing in 1977 after attending Bentley University. He founded Unifoods, LTD, in Boston, MA, specializing in the sale of overstock, close‐out and distressed food products on a national scope. Prior to merging Unifoods, LTD with Parsons Associates in 1981, the company reached sales exceeding $12 million over the 4 year period.
Over the next 15 years Dewey built Parsons Associates, a foodservice marketing company, from start up to over $33 million a year in sales until its sale in 1997. It represented major companies such as Con‐Agra, Sweet Street Desserts and Universal Foods.
He co-founded Panther Brewing Company in 1998. It produced highly successful novelty beers by utilizing intellectual property rights purchased from C3 Entertainment. The company branded and launched both Three Stooges Beer and Curly’s Light Beer. Reaching 39 states in a fifteen month run, the brands accounted for over 1.5 million cases in sales for both on and off premise segments and topped $20 million gross revenue. Co‐founding Long Beach Brewing Company in 2000, Parsons launched the alternative malt alcohol beverage, SUBLIME Hard Lemonade, utilizing intellectual property images purchased from the rock band SUBLIME. With the addition of Thin Ice, a low calorie hard lemonade, the brands found 22 states by 2002 with sales topping $15 million.
After selling his interest in Long Beach in 2002, Parsons went on to found Panther Beverage Co. to produce round two of the Three Stooges Beer. He successfully reintroduced the brand in 28 states and Canada selling over 230,000 cases in 7 months.
Parsons then turned his attention to Downtown Wine and Spirits, a retail liquor store in Davis Square, Somerville, MA that he has operated as an absentee owner since 1986. Parsons took an active role in the store in 2003 and grew sales from $1.1 million to over $3.7 million year through 2009.
In 2009, Parsons founded Argentum International to produce hand sanitizer known as the brand staSAFE that utilized silver as the active ingredient.
In 2013, Parsons met Carl and Anders Herlitz and agreed to use HIMPACT in his liquor store as the replenishment tool. He had previous knowledge of their former product, TRIM, as many of the distributors he sold to used it in the ’90s. Parsons was so captured by the results attained and the value proposition with HIMPACT that he asked to partner with the company and was brought in as Director of Sales.